Blown glass, an ancient and timeless art, is born from the harmonious encounter of the four primordial elements: earth, fire, air, and water. Every creation by Blueside Emotional Design carries within it this alchemy, transforming matter into emotion, and functionality into design.
In the hands of master glassblowers, borosilicate glass becomes a contemporary language: it furnishes the home, enhances the table, and turns into unique jewels to wear.
Earth: the substance that gives origin
The starting point is sand, humble yet essential. From the earth, everything takes shape: a primordial material that, through complex processes, is prepared to become glass. Master glassblowers work with borosilicate, the union of boron and silica — resistant, pure, and versatile.
But if earth is matter, in design it becomes a symbol of grounding and solidity. It is the foundation from which every object is born: a vase that brings nature into the home, a glass that tells the story of conviviality, a jewel that binds the wearer to an ancient heritage. Earth reminds us that every form of beauty rests on solid foundations.

Fire: the energy that transforms
Fire is the vital principle, the burning heart of craftsmanship. Beyond 1000 degrees, glass becomes malleable and luminous. As Heraclitus affirmed, “the principle of everything is fire”: matter comes alive, fused with energy and passion.
In design, fire is movement and vitality. It is what allows soft curves, smooth surfaces, and transparencies that capture light.
Air: the breath that gives form
The glassblower’s breath is the most poetic gesture: a breath entering incandescent matter and transforming it. It is not only technique, but a creative act that brings to life light and harmonious forms. Even the gases used in the process — propane, oxygen, compressed air — help maintain this perfect balance.
Air is lightness and suspension: it allows glass to furnish without weighing down, to make a table essential and elegant, to transform into jewellery that seems to float on the body. It is what makes every Blueside creation unique and unrepeatable, born of a gesture that can never be exactly replicated.
Water: the transparency that illuminates
In the transparencies of glass, we find the essence of water, a symbol of purity and fluidity. Like water, glass too is fluid in its amorphous nature: it reflects, amplifies, and returns light.
It is clarity and harmony: it allows a vase to converse with the flowers it holds, a glass to enhance the colors of a wine, a lamp to diffuse a pure, bright glow. Water is the element that creates continuity between nature and object, between function and emotion.
Blueside, the breath of glass
Every Blueside creation is the result of an alchemical dance among the elements: earth sublimates in fire, air gives breath, water reveals itself in clarity.
The result is a unique object that embodies not only the mastery of glassblowers but also the eternal force of nature.